Do it like Tim Bartsch:
6-digit turnover with digital offers
Agency tunnel with 100% planning security
Automate your online sales with the elopage sales platform.
Do you want to optimize your cash flow? With elopage, you can create professional booking pages and automate your sales.
Have you sent all your invoices to your customers today?
Are you sure that the money will reach your account on time this time? You'd better be. After all, you've done your job and you have to pay your team.
Tim Bartsch knows this situation, which affects many young companies, only too well. In the agency sector, where many things are invoiced, payment defaults occur time and again. For Tim, the solution is to digitize the classic agency sales funnel.
Tim can do something that other young agencies can only dream of:
Generate 6-digit annual sales with digital offerings alone
Automate 100% of the sales funnel
Manage 300+ clients without full-time accounting
80% fewer payment defaults
Opus Beratung breaks new ground
Tim Bartsch and his business partner founded Opus Beratung in 2020. With a team of 11, Opus Beratung supports business customers in their acquisition via LinkedIn. Here, Opus Beratung relies on a mixture of agency services (consulting, content creation, etc.) and software that Opus customers use to automate the acquisition of new customers on LinkedIn.
In the case study, we show how Tim Bartsch has been handling this service as a digital subscription for over 2.5 years and how the entire sales funnel around it has been automated.
That has always been the case: Default is a tradition in the agency business.
Traditionally, agencies follow the pattern: create an offer, provide a service, invoice and finally get paid - probably. Tim Bartsch has more than six years of experience in the agency industry and knows the biggest pitfalls of this model:
Payment behavior of customers
Invoices are forgotten, paid too late or payments are posted back without explanation. This puts young companies in precarious situations.
30% of the offers discussed fall through
In sales, where offers have to be created and sent manually, deals often fall through because too much time elapses between the conversation and the offer.
No automatic payment collection
For example, via a SEPA mandate. Young companies do not get the green light from banks here.
That has always been the case...
Customers insist on the industry standard of quotation and invoice... right?
New industry standard: Tim Bartsch shows how digital agency business works.
Opus Beratung has made the leap from traditional invoices to a fully digitalized offering. Customers now use a digital quote page to enter their details and pay directly.
Dozens of individual offers become 2 flat-rate variants for the use of the software and the accompanying agency services. Service and software are sold as a subscription with a minimum term of 3 months.
Automated billing through digital offers
Customers can use SEPA direct debit or credit card as payment methods. Everything runs automatically, from booking, payment collection and invoicing to contract renewal.
Payment processor ensures watertight contracts
Legally compliant standard contracts from elopage take away Tim's worries about unexpected terminations or payment defaults.
The offer is always ready and sent with 2 clicks
Once created, the link to the booking page can be sent in a flash. For cautious customers, the offer can be shown immediately during the appointment and filled out together.
Adjustments to installments or payment terms possible without any problems
All changes are automatically reflected in the invoices. This keeps the customer relationship flexible and secure at the same time.
More sales, less work with the 100% automated agency funnel
Over 50% of all Opus Beratung transactions are processed via elopage. Tim Bartsch is even aiming for 100% in the coming year, as the digital business has proven itself.
6-figure sales after just 6 months
Opus Beratung has been selling via elopage since August 2022. The product package consisting of service and software already broke the 6-digit sales barrier in the first six months. The agency aims to make the leap into the 7-digit range in the coming year (2024).
5000€ saved for a full-time position
Over 20 manual tasks are eliminated and instead of hiring a full-time bookkeeper, the clear administrative tasks can be covered by the management assistant. Customers book and select the payment method in one go. After that, everything runs by itself.
Automatic payment collection & invoicing
After 3 months: automatic reminder of upcoming contract renewal
Automated emails accompany the process
Access and activation of the software via API
Automatic payment collection & invoicing
Deactivation of the software upon termination, if applicable
Opus Beratung uses the elopage interface to Zapier, API and webhooks to automate further processes. For example, synchronization with the CRM system (Hubspot) for complete customer information and commission accounting for sales staff, sending marketing communication (e.g. request for review) via ActiveCampaign.
300+ customers benefit from digital billing
Purchasing on account is common in the agency business, but only a few customers really insist on the traditional process. Digital billing also helps Opus Beratung's clients: the software can be activated quickly after the consultation, payments are not forgotten and blockages are avoided. The most popular payment method is American Express, where customers also collect bonus points.
7 learnings - How elopage makes Tim Bartsch's everyday business life easier
1# Standardize as much as possible: flat-rate pricing and service scopes make processes easier to automate.
2# Implementation is easier than expected: Tim's team mainly uses a single payment page that is only created once and used by everyone.
3# Personal support for continuous improvement: Strategic discussions with his elopage account manager help Tim to consistently optimize his offering.
4# Prepayment minimizes human error: Only very rarely do customers not want to or cannot pay. In most cases, payments are simply forgotten. Automatic payment collection prevents this.
5# Payment processing without bureaucracy:
After the documents have been checked, you can process payments with elopage within a week using all common methods, without having to rely on reserves or a long operating period.
6# Have the courage to break new ground: Customers are more open to digital payment than expected.
7# Favorable sales in your own name: Maximum 3.9% transaction fees that automatically decrease as soon as sales increase - this is how elopage guarantees fast-growing companies the best conditions.
The case of Opus Beratung shows how traditional service and agency models can also be set up digitally and scalably without customers having to make any compromises. The opposite is the case: the advantages outweigh the disadvantages on both sides.
Do you want to optimize your cash flow? With elopage, you can create professional booking pages and automate your sales.
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