12-WEEK PROGRAM WITH GROUP COACHING FOR EXPERTS AND LEADERS
The Trusted Expert Program
12 weeks to go from hidden hard worker to visible expert who gets the high-level projects and roles everyone wants.
You've finally had enough of that!
You are frustrated because you feel like you're not heard, not appreciated, and not given new opportunities.
You take additional courses to deepen your expertise in your field, but more of the same doesn't get you anywhere.
You apply for new roles or projects or jobs and are rejected because you lack sponsors who advocate for you.
You're afraid of being show-offy and come across as arrogant or inauthentic if you talk about your contribution.
You are not known for something unique that sets you apart and makes you stand out.
You're nervous about reaching out to people. You're always happy to help. But asking others for support...
In meetings, you often think, "Is this remark intelligent enough?" Then you keep quiet because you lack confidence.
In meetings with your boss you always talk about the projects. You never talk about your achievements.
As a last resort, you think of quitting the job and looking for new opportunities elsewhere.*
Stop working silently in the background 24/7 and slipping into burnout, yet never receiving the recognition and opportunities you deserve.
What you really need:
An established reputation in your organization.
*No, changing the job will not do the trick! Because you always take yourself with you. Instead, change your mindset and behavior.
It's not just about expertise. It's about exposure.
Build your reputation as a trusted expert in your company.
Establish your credibility as an authority in your field - not just with your colleagues, but with a wider circle of people.
Show that you can do more than what people generally expect of you.
Learn how to talk about yourself without the fear of coming across as inauthentic or arrogant.
Convince and influence without authority - and with personality!
And the best:
Positioning yourself well is not a question of talent or luck, but can be learned: with the necessary knowhow, perseverance - and a smart system.
Positioning yourself well is not a question of talent or luck, but can be learned: with the necessary knowhow, perseverance - and a smart system.
All you need are 3 (+1) steps.
Step 1
Uncover your Brand Identity
This is the heart of your brand. It is about who you are; your purpose, your values, what you stand for and what drives you.
Once you have clarified your brand identity, you will be able to build an authentic and trustworthy brand and reputation.
Uncover your Brand Identity
This is the heart of your brand. It is about who you are; your purpose, your values, what you stand for and what drives you.
Once you have clarified your brand identity, you will be able to build an authentic and trustworthy brand and reputation.
Step 2
Define your Brand Mission
Define the goal you want to achieve thanks to being a trusted expert.
Build relationships with key stakeholders and a network of people who supports you and provide you with opportunities. Learn how to focus on tasks that create value and make you visible.
Define your Brand Mission
Define the goal you want to achieve thanks to being a trusted expert.
Build relationships with key stakeholders and a network of people who supports you and provide you with opportunities. Learn how to focus on tasks that create value and make you visible.
Step 3
Practice your Brand Communication
Expose yourself and talk naturally and with confidence about yourself and your contribution.
Learn how to use social media, practice tools such as storytelling and formulate your compelling elevator pitch.
Practice your Brand Communication
Expose yourself and talk naturally and with confidence about yourself and your contribution.
Learn how to use social media, practice tools such as storytelling and formulate your compelling elevator pitch.
Step (+1)
Implement it into your daily work routine
It's good if everything is defined. But what you really need is implementation. You need to live your brand for it to bear fruit.
Throughout the program, we'll make sure you implement your valuable work to keep the drive and success going.
Implement it into your daily work routine
It's good if everything is defined. But what you really need is implementation. You need to live your brand for it to bear fruit.
Throughout the program, we'll make sure you implement your valuable work to keep the drive and success going.
The Trusted Expert Program: your 3-step process to building a reputation as recognized authority.
Successfully implemented in companies for over 15 years. Bulletproof, scientifically sound and inspiring!
The program provides a clear, memorable framework
The Trusted Expert Program is more than working on making skills and experience more visible, it starts at the heart of our professional values and the core of our contributions. The program provides a clear, memorable framework and most importantly, courage to persist and joy to continue the work, as it evolves with us.
Christiane, Global Expert Laboratory Workplace Strategy
The Trusted Expert Program is more than working on making skills and experience more visible, it starts at the heart of our professional values and the core of our contributions. The program provides a clear, memorable framework and most importantly, courage to persist and joy to continue the work, as it evolves with us.
Christiane, Global Expert Laboratory Workplace Strategy
More confidence, clarity and courage
I chose the course because I have consistently received feedback that, despite my valuable and deep scientific expertise, I come across as too much in the back seat and too silent in meetings. Thanks to the course I increased my confidence in being more outspoken and presenting myself as an expert without "fearing" to be arrogant.
Alessandro, Senior Principal Scientist in Pharma Research
I chose the course because I have consistently received feedback that, despite my valuable and deep scientific expertise, I come across as too much in the back seat and too silent in meetings. Thanks to the course I increased my confidence in being more outspoken and presenting myself as an expert without "fearing" to be arrogant.
Alessandro, Senior Principal Scientist in Pharma Research
The game changer was to define my brand identity
The programme helped me to engage with myself more intensively, to become even more aware of my strengths and to communicate them more specifically. The game changer for me was to define my own brand identity, which drives me and allows me to be even more courageous in the outside world. This programm has been very rewarding for me.
Kerstin, Coach & HR-Professional
The programme helped me to engage with myself more intensively, to become even more aware of my strengths and to communicate them more specifically. The game changer for me was to define my own brand identity, which drives me and allows me to be even more courageous in the outside world. This programm has been very rewarding for me.
Kerstin, Coach & HR-Professional
Communicate my strengths and contributions in a structured way
The course helped me to communicate my strengths and contributions in a structured way. I particularly liked the mixture of independent learning and working under Petra's very experienced guidance and regular discussions with like-minded people in a small group. The exchange with the other course participants helped me to put the finishing touches to my profile.
Susanne, QA Manager, IMP Quality Operations
The course helped me to communicate my strengths and contributions in a structured way. I particularly liked the mixture of independent learning and working under Petra's very experienced guidance and regular discussions with like-minded people in a small group. The exchange with the other course participants helped me to put the finishing touches to my profile.
Susanne, QA Manager, IMP Quality Operations
What is the Trusted Expert Program?
The Trusted Expert Program is an online training program that enables you to position yourself as the recognized expert or leader in your company - without appearing inauthentic or arrogant.
The program's impact is based on the combination of self-study and group coaching:
The self-study modules are available online. They consist of step-by-step video lessons, tutorials, templates and guides to help build and implement your expert brand.
In addition, the program includes 8 group coaching sessions where we discuss your questions and progress, give honest feedback, and provide additional input to help you succeed.
The Trusted Expert Program is an online training program that enables you to position yourself as the recognized expert or leader in your company - without appearing inauthentic or arrogant.
The program's impact is based on the combination of self-study and group coaching:
The self-study modules are available online. They consist of step-by-step video lessons, tutorials, templates and guides to help build and implement your expert brand.
In addition, the program includes 8 group coaching sessions where we discuss your questions and progress, give honest feedback, and provide additional input to help you succeed.
Tired of sitting in front of the screen? No problem! View all content conveniently on your smartphone or tablet.
Backbone of the program
The program is based on the Self Branding Model® which goes far beyond the usual self-marketing techniques. It involves a systematic approach based on up-to-date economic and psychological expertise and utilises the latest discoveries in brand research and neuromarketing. Moreover, it is based on 20 years of experience from interacting and working with my clients.
The model contains all the elements necessary to build a unique personal brand and a trusted reputation as an expert.
Watch the video to learn about the 3-step process to go from hidden contributor to visible expert:
Watch the video to learn about the 3-step process to go from hidden contributor to visible expert:
Hi, I'm Petra
You deserve recognition for the great work you do, and my job is to help you get it!
How do I do this? On the basis of the Self Branding Model® and 20 years of experience, I work with you to create a strong expert brand that reflects both your skills and identity. Making sure you position yourself successfully in the organization you work for. Or on the job market.
What you won't learn from me: How to sell nothing but hot air! If you want to learn smart sales slogans or how to trick others, I'm not the right coach for you. Because for me, authenticity and content are key.
If you feel like stepping from a hidden contributor into a visible expert role, then you should join my program.
You deserve recognition for the great work you do, and my job is to help you get it!
How do I do this? On the basis of the Self Branding Model® and 20 years of experience, I work with you to create a strong expert brand that reflects both your skills and identity. Making sure you position yourself successfully in the organization you work for. Or on the job market.
What you won't learn from me: How to sell nothing but hot air! If you want to learn smart sales slogans or how to trick others, I'm not the right coach for you. Because for me, authenticity and content are key.
If you feel like stepping from a hidden contributor into a visible expert role, then you should join my program.
Do you want to talk to me?
Schedule a call to discuss your situation and goals and we'll see whether this program is right for you.
What clients say about Petra
Practical tips for right after the session
I find Petra very professional, energetic, engaging, and conscious of her audience when she speaks in public. She gracefully adapts her speech as attendees make questions, and gives practical tips that one can start putting into practice right after a session. We received very good feedback from the attendees of the workshop. I highly recommend working with Petra and I hope to work with her again soon!
Ana, Scientific Marketing Specialist
I find Petra very professional, energetic, engaging, and conscious of her audience when she speaks in public. She gracefully adapts her speech as attendees make questions, and gives practical tips that one can start putting into practice right after a session. We received very good feedback from the attendees of the workshop. I highly recommend working with Petra and I hope to work with her again soon!
Ana, Scientific Marketing Specialist
Extraordinary ability of engaging her audience
The first time I met Petra, it was through a workshop. She impressed me with her presentation skills and she has an extraordinary ability of engaging her audience, making everyone feel comfortable with each other, without feeling judged. I strongly recommend working with Petra!
Liliana, PhD, Lead Medical Director for Ophthalmology
The first time I met Petra, it was through a workshop. She impressed me with her presentation skills and she has an extraordinary ability of engaging her audience, making everyone feel comfortable with each other, without feeling judged. I strongly recommend working with Petra!
Liliana, PhD, Lead Medical Director for Ophthalmology
Sensitivity, clarity, and energy
Petra steers the class with sensitivity, clarity, and energy, engaging everyone to share aspects of their journey. Thanks to this vivid and continued dialogue, my ideas gained contour and depth.
Christiane, Global Expert Laboratory Workplace Strategy
Petra steers the class with sensitivity, clarity, and energy, engaging everyone to share aspects of their journey. Thanks to this vivid and continued dialogue, my ideas gained contour and depth.
Christiane, Global Expert Laboratory Workplace Strategy
9 reasons for joining the program
The Self Branding Model®, my proven method for developing your personal brand and positioning step-by-step - and which you can always use as a guide for your future career steps.
The Course. 12 months unlimited access to all step-by-step video lessons, tutorials, templates and guides to help build your brand and reputation.
Group coaching sessions with Petra. 8 live group calls over a period of 12 weeks (starting February 26, 2024) where I will answer all your questions and provide additional input to help you succeed. Attending is not a must, but helpful.
Action Sheets and questionnairs to print or fill out online.
Small group of max. 6 participants to ensure it's a personalized experience and you get the most out of it.
My 20 years of experience working with experts and leaders like you on their successful self-branding and self-marketing.
Bonus Q&A session in June 2024 for any questions that come up after the program.
Bonus LinkedIn Mastery for experts and leaders, including video feedback on your profile.
Special rate for The Trusted Expert Alumni. Benefit from a reduced hourly rate of CHF 250 (instead of CHF 290) for individual coaching sessions.
And the best:
This program is fast and effective. It is not about consuming countless hours of content, but about implementation and results.
This program is fast and effective. It is not about consuming countless hours of content, but about implementation and results.
Strengthening your personal brand has the power to transform your career
Before they started developing their strong profile and reputation, my clients had low confidence, no visibility, and no voice at the table.
After half a year they:
have a clear cut image that others appreciate.
are the first pick when it comes to assigning interesting roles and high-profile projects.
are recognized as authorities well beyond their immediate network.
And all of this in a business world characterized by transformation, self-organization, and virtual collaboration.
This is what just 6 months can do.
After half a year they:
have a clear cut image that others appreciate.
are the first pick when it comes to assigning interesting roles and high-profile projects.
are recognized as authorities well beyond their immediate network.
And all of this in a business world characterized by transformation, self-organization, and virtual collaboration.
This is what just 6 months can do.
Self-marketing is a muscle. It can be trained.