WHAT IS THIS WEBCAST ABOUT?


Opinion Leader Collaborations are very important chances for insight generation, especially for the pharma industry. Even though all steps of identification, selection and interactions are strongly influenced by digital changes, the connectivity between humans still remains a significant channel of communication. This webcast helps you to ask the right questions for your decisions about strategic, valuable and also efficient interactions. Release yourself from old thinking, be open to new trends and chances and re-establish trust in industry and experts.


TARGET GROUP


- (Junior) Medical Affairs Manager / Medical Manager

- Medical Science Liaison Manager

- (Junior) Healthcare Marketing Manager


WHAT YOU WILL LEARN


Participants will gain insights to:
  • Difference between strategic and key relationship
  • Digital opportunities
  • Tools for Mapping & Management


DURATION AND AGENDA


In this 30minutes webcast, Dr. Ursula Köhler is going to speak about:

  • Strategic focus: reasons for & differentiation between key and strategic relationship
  • Ranking and mapping (incl. definition of raising stars)
  • Role of social scientific leaders & influencers
  • Possibilities of tools
  • No-Go´s / Compliance

FEE


The fee for this course is 29,- EURO (plus GERMAN VAT)


Presenter


Dr. Ursula Köhler, HealthCare & Business Consultant

As a registered Pharmacist (PhD), Ursula was able to gain more than 15 years’ industry experience in global and local Medical Affairs (Germany, Global) in top 10 pharma companies. In her role as a medical director in international medical communications & health focused advertising agency she completed the picture for efficient collaboration between different player. Her broad operative and strategic view on current healthcare challenges (Rx, Generics, OTC; food supplement) enabled her to be a well-recognized partner for clients as the owner of HealthCare & Business Consultancy. Beside the basic essentials, Ursula focus her knowledge and insights on new approaches in collaboration, personality development, new work, digital in scientific affairs, purpose in medical communications, values and culture.