An important market for the EMS and fitness industry is corporate business customers (business-to-business customers). They also represent a win-win situation between the company and the partner studio, which is why they are an interesting target group. More and more companies are investing in the health of their employees. In today’s world, this is becoming increasingly important. After all, a healthy employee is not only less often sick, but also more balanced, resilient, and motivated. Successful cooperation is the first step to winning corporate customers. We discuss different cooperation concepts and how to build a targeted corporate fitness concept by implementing joint events with cooperation partners.